Do you ever wonder why your Etsy products aren't selling as well as you'd hoped?
It could be that your product photos are doing more harm than good. In fact, low-quality photos can give the impression of low-quality products and ultimately cost you sales.
Fear not, though! In this article, I'll show you the five most common mistakes Etsy sellers make with their product photos and provide you with actionable tips to improve your listings and boost your sales. So, grab your camera and let's get started!
Mistake #1: Poor Lighting
One of the most common mistakes Etsy sellers make with their product photos is poor lighting. Poor lighting can make your products appear dull, unattractive, and unprofessional. This mistake is often made when sellers take photos in poor lighting conditions, such as in a poorly lit room or under unnatural lighting.
The key to taking great product photos is to use natural lighting, preferably outdoors or near a window. If you can't take photos outside, try using a lightbox, which can diffuse light evenly across your product.
Another tip is to use a white or light-colored background to bounce the light back onto your product, creating a bright and even exposure.
Remember, your product photos are your customers' first impression of your products. Investing time and effort into ensuring your products are well-lit and showcased in the best possible way can have a significant impact on your sales. So, take the time to set up your product photos properly and watch your sales soar!
Mistake #2: Cluttered Backgrounds
One of the most important aspects of product photography is ensuring that your product is the main focus of the image. However, a cluttered background can take away from the allure of your product and leave your potential customers feeling overwhelmed or distracted.
To avoid cluttered backgrounds, it's essential to choose a simple and clean backdrop that doesn't detract from the product itself. A plain white or neutral-colored background is a great choice as it allows your product to stand out.
If you're photographing smaller items, you might want to consider using a lightbox or a piece of poster board to achieve a simple background.
Eliminate any distracting elements in the background that are not relevant to your product. For example, if you're photographing a piece of jewelry, make sure that there are no other pieces of jewelry, props, or household items in the background. This will create a sleek and professional look that will help draw your customers' attention to your product.
Mistake #3: Inaccurate Color Representation
When it comes to selling on Etsy, your product photos are one of the most important things you need to get right. You want to make sure your photos are high quality and accurately represent your product. However, one common mistake that many Etsy sellers make is inaccurate color representation.
Your customers want to know exactly what they're getting when they make a purchase, and inaccurate colors can lead to disappointment and a potential return.
Make sure you're using proper lighting and white balance to showcase your product's true colors. If you edit your photos to brighten the scene, it's important to double-check that the product itself still looks like its true-to-life color.
Mistake #4: Poor Composition
When it comes to taking photos of your Etsy products, it's not just about accurate colors – the composition also plays a crucial role in catching your customers' attention.
Poor composition can detract from the beauty and uniqueness of your item, ultimately leading to fewer sales.
To avoid this mistake, take some time to consider the best way to showcase your product. Experiment with different angles, backgrounds, and props until you find the perfect combination that highlights your item's features and benefits. Remember, the goal is to make your product shine and stand out from the competition.
Mistake #5: Inconsistent Branding
Finally, the fifth mistake is an underestimated but crucial aspect of creating a successful Etsy shop: branding.
It's essential to maintain a consistent brand image across all of your listings to establish credibility, build trust, and create a cohesive shopping experience for your customers.
Inconsistent branding can confuse your potential buyers and make your shop look unprofessional. Your branding should include your logo, font style, color scheme, and the overall tone and messaging you use in your product descriptions and shop policies.
Make sure that all of your photos align with these branding elements to create a seamless and recognizable look for your shop.
Consistent branding also allows your customers to recognize your products and distinguish them from other sellers on Etsy. This recognition will help to build your brand identity and make your shop more memorable, ultimately leading to more sales.
Mom Has The Last Word
Don't underestimate the power of photos in your Etsy shop. Even if your product is the highest quality on the market, customers won't know that if the photography doesn't draw them in first. Invest time in developing a cohesive brand image that aligns with your product offerings and appeals to your target audience. By doing so, you'll create a more professional and trustworthy shop that stands out from the competition.